Process

At Dailey Healthcare, we apply years of client- and agency-side experience to mine the very strongest selling messages, using time-tested tools to give our target audiences a reason to believe and a reason to take action. It begins with a process of discovery, where we learn what’s most important about your product, marketplace, and customers. It involves market research, brand identity development, even analyzing overall corporate communications. Through our discovery process, we differentiate and position your product for the best possible results.

Only then do we focus on strategic messaging—identifying the most meaningful nuggets and emotional triggers that will arouse interest and inspire action. Next we work together to fine-tune this messaging to create the most distinctive and useful communication tools possible, employing traditional print advertising to cutting-edge interactive media. And we work smart—to do it all on time and on budget.